Profiling & Personalization

A unique technology that automates the richest profiling, segmentation, and personalization possible today, to drive truly targeted, customer-centric marketing

  • Gathers customer data from both explicit sources (registration forms) and implicit understanding of a visitor’s clicks, searches, and transactions
  • Analyzes customer interactions across all channels to extract actionable meaning from key concepts and customer trends
  • Matches visitors with the most relevant content, product recommendations, and navigation without any manual tagging
  • Tailors the web experience to each individual based on their profile, context, and realtime behavior
“As a leading manufacturer of photographic products, we have built our reputation on exceeding the expectations of our customers, not only in the design and performance of our products, but also in the depth and quality of information about photography that we are able to provide. This concept is core to our brand identity and drives our global Web strategy. Beyond finding ways to improve how we manage our content, we know that our online success must be based on establishing a deep knowledge of how our customers and prospects search and interact with information across our Web properties. Apart from a strong market and financial position, I expect the combination of Interwoven and Autonomy to advance the concept of bridging search and content – something we have long recognized – for better technology, better customer understanding and better online experiences.“
David Ward
Manager, Marketing Systems
Nikon